Concept and product testing
Are you planning on updating your menu, offering your guests a new service, changing your room or restaurant concept?
We offer to complement your initial ideas (pre-test) or conclusions (post-test) and to quantify your guests’ support for the changes.
Price positioning test
Are you intending to reduce or increase your rates?
To find out if it is the right time to do so, MKG has developed a model which enables you to measure the price elasticity and to answer the question: Lowering your rates will enable you to win over new customers, - but will this new customer base offset the rate drops?
Your objectives
Refine a new concept or a new service
Define a range of prices
Package an offering
Have elements at your disposal allowing you to improve your communication about the change
Anticipate obstacles
Our applications
Test a new restaurant offering (Breakfast, Menu, concept, dish)
Test a new price range (measurement of elasticity/Price)
Test a new facility (restaurant, spa, bathroom, bar, etc.)
Market researches and consumers
You know your guests, but do you know those who could become your guests in detail, namely your market?
Improve your understanding of the market and consumers, their profile, their expectations, their behaviour.
Spot new consumption trends and habits for accommodation, catering and travel.
Improve your understanding of consumers’ selection criteria, their priorities, their spending.
Identify the best known players and those which are preferred the most.
We provide you with the results of our studies, so that you can contrast them with our customer mix, and then we help you identify the actions to take as a priority.
What we can do
Know your market and help you to position yourself
Compare the specific features of your customers and your core market with those of the market at large
Anticipate changes, new consumption trends and product developments which need to be planned
Refine your communication
Our products
Behaviour survey
Consumption survey
Image survey
Benchmarking: comparison of reputation and satisfaction, loyalty to brands