Diagnose and analyse the potential of a destination
You might want to have a diagnosis done of the quality and performance of the tourism accommodation of a destination: a town, a conurbation, a county, and its potentials for development or restructuring.
Define your priorities (the offer, promotion, tools)
Perhaps your town or region is losing market share or is expanding less rapidly that the competing areas? Maybe you are concerned that the entertainment facilities you have available (hotels, restaurants, seminars) are inadequate or outmoded.
What we can do
Issue a diagnosis about the quality of the existing offer of accommodation
Evaluate the commercial performance of existing units: occupancy rate, average price, RevPAR, etc.
Identify the potential sources of customers for the accommodation units, as well as the expectations of those customers
Identify factors of change in the competitive environment and in demand
Measure the expansion potential of the offer, by type of establishment, category and capacity
Identify the geographic sectors in which developments should be emphasised
Issue recommendations in terms of scheduling
Assess the impact of creating new units in existing establishments
Compare the destinations, both on a nation-wide and world-wide scale
Give you suggestions for long-lasting development in the medium term
Our products
Planning the development of the accommodation offer depending on the growth potential of the demand
Defining programmes for the development of special development areas (“ZAC”)
Helping in decision-making at meetings of the CDEC
Supporting restructuring of what already exists: grant allocations, etc.
Finding potential operators and investors
Providing recommendations in terms of promoting / marketing a destination