Anticipate and be aware
Is there a demand for your project? Are you going to meet your guests? What are their primary and secondary wishes? What are their preoccupations? What to offer them? At what price? Does the offer need to be packaged?
Because a simply market study is not enough when the starting investment is significant, since any new idea or innovative new concept must be tested on your customers, MKG Hospitality staff provide you with their expertise and help you identify your goals.
What we can do
Anticipate perceptions of a new concept or a new facility (extension, new package, etc.)
Identify the profile of the potential clientele
Identify segments with potential
Anticipate obstacles
Establish a marketing positioning
Define a range of prices
Have access to aspects of sales policy
Estimate the flow of future guests and estimated turnover
Our applications
Set-up study (hotel, restaurant, tourist facility)
Positioning study